Projects

A selection of work spanning social media strategy and creative direction, bespoke HTML email design and development, and welcome journey modernisation across international markets. Each project pairs strategy with hands-on design and build.

Social Media

Social Media Strategy & Creative Consultancy

  • Developing a tailored social media strategy aligned with the client's business goals and target audience
  • Designing branded static posts, carousel graphics, and social media templates
  • Producing engaging short-form videos
  • Writing captions and providing content recommendations for each post
  • Advising on posting schedules, content pillars, and audience engagement best practices
  • Providing creative direction to ensure consistent branding across all content

Email Design & Build

Custom HTML Email Design & Development

  • Designing and developing bespoke, responsive HTML email templates tailored to each client's brand and marketing objectives
  • Creating custom HTML email templates with a strong focus on usability, visual consistency, and responsive design
  • Designing and coding responsive HTML email templates for promotional, newsletter, and lifecycle campaigns
  • Developing bespoke email templates tailored to each client's branding, campaign goals, and target audience
  • Creating visually engaging, mobile-responsive HTML email templates for marketing campaigns

CRM & Lifecycle Automation

Welcome Journey Modernisation Project

  • Auditing and redesigning welcome journeys across 18 local markets
  • Rebuilding automated welcome journeys within the CRM platform
  • Refreshing email templates with improved layouts, branding, and user experience
  • Creating new visual assets, graphics, and campaign components
  • Developing new email content aligned with brand guidelines and customer journey objectives
  • Standardising journey structures while accommodating local market requirements
  • Cleaning and optimising audience segments to improve targeting accuracy